In 1900, Lena Bryant founded Lane Bryant in New York as the first women's apparel retailer in America devoted exclusively to plus-sizes. The first Lane Bryant store opened on Fifth Avenue in New York City in 1904. Through the decades, Lane Bryant grew nationwide, offering a wide selection of fashion apparel. In the 1990's Lane Bryant began a transformation of the brand that has today made it the plus-size industry leader. Lane Bryant's progressive marketing and promotional efforts focused on the celebration and empowerment of women.
Today, Lane Bryant is the most recognized name in women's specialty plus-size clothing. Its emphasis on fashion and fit - not merely size - makes Lane Bryant a style leader and the premier destination in its category, offering fashionable items from casual to wear-to-work outfits as well as accessories and shoes. Lane Bryant consistently provides the Guest with fashionable outfits that fit her, make her look stylish and feel sexy, confident and happy. Lane Bryant fits her lifestyle. Fits her wallet. Fits her closet. Fits her mood. Fits her schedule. Fits her home. Fits her mind. Fits her body. Fits her wardrobe. Fits her personality.
We operate over 800 full-line and outlet stores in 48 states nationwide, target plus-size women ages 30-45, and cater to women's sizes 14-28. Our highly regarded brand of intimates, Cacique, is a Lane Bryant exclusive and is famous for fit solutions and fashion styling in bras, panties, sleepwear, swimwear and more. Cacique is designed for women's sizes 12-34 and bra sizes 36-50 B-H. In 2012, Lane Bryant became part of the Ascena Retail Group, Inc.
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